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Web Survey Bibliography

Title Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites
Source Journal of Computer Mediated Communication, 6, 3
Year 2001
Access date 28.05.2004
Full text doc (200k)
Abstract Longitudinal studies of Web sites can not only trace the history of specific sites but can also provide some guidelines that might help start-up Web sites improve their chances for survival in the ever-changing Web landscape. This article reports on a longitudinal study of health-related Web sites that found about 73% of those sites survived for three years. E-mail surveys gathered quantitative and qualitative insights from survivors and non-survivors. Generally, organizations that invested more resources (money, people, and time) in their Web sites in 1997 were more likely to have surviving sites three years later. Technological expertise, as measured by the level of feature-richness at sites, had relatively little impact on survival. Sites created by individuals were least likely to survive while education and government sites were most likely to survive. Respondents indicated that organizational commitment to Web-based communication was an important factor in long-term survival of sites. Sites with more visitors in 1997 were more likely to survive than those with fewer visitors, but many respondents pointed out the importance of targeting rather than sheer numbers in measuring the Web site audience.
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Year of publication2001
Bibliographic typeJournal article
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Web survey bibliography - 2001 (57)

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